Privacy Policy

1. Who we are

Floors of London Ltd (“Floors of London”, “we”, “us”) is a UK company registered in England & Wales (company number [COMPANY NUMBER]), trading from Eltham, London SE9. We are the “data controller” for personal data you provide via this website.

If you have questions about this policy, email hello@floorsoflondonltd.co.uk or write to us at Floors of London Ltd, [REGISTERED ADDRESS], London.

2. What data we collect

When you fill in the quote form, request a survey or contact us by phone, email or WhatsApp, we may collect:

• Your name, postcode, phone number and email address
• Details about the floor you want quoted (service, room count, timing)
• Any notes or photos you choose to attach to your enquiry
• Records of our correspondence and call notes

When you visit the site, our systems may collect:

• Your IP address, browser type and device
• Pages you viewed and how you arrived (referrer, ad campaign IDs)
• Cookie identifiers — only those you've consented to (see section 7)

3. How we use your data & lawful basis

We process your personal data only where we have a lawful basis under UK GDPR:

Contract / steps to enter into a contract

To respond to your enquiry, book a site survey, send a quote, and carry out the work you've asked us to do.

Legitimate interests

To run our business — keeping records of jobs, taking before/after photos for our portfolio (with permission), and improving the site.

Consent

For marketing emails (only if you opt-in), and for non-essential cookies (analytics, advertising).

Legal obligation

To keep accounting records, comply with tax law, and respond to lawful requests from authorities.

4. Who we share your data with

We never sell your data. We share it only with the providers we need to run the business:

• Email / CRM: our enquiry inbox is hosted by [EMAIL PROVIDER — e.g. Google Workspace].
• Website hosting: the site runs on [HOSTING PROVIDER] in the UK/EU.
• Form processing: quote-form submissions are stored in [FORM PROVIDER — e.g. Fluent Forms, hosted with the site].
• Analytics & advertising (only if you consent): Google Analytics 4, Google Ads.
• Payments (for deposits/invoices, where applicable): [PAYMENT PROVIDER].

All processors are bound by data-processing agreements consistent with UK GDPR.

5. International transfers

Where our processors transfer data outside the UK/EEA (notably Google), they do so under the UK International Data Transfer Agreement or Standard Contractual Clauses with appropriate safeguards.

6. How long we keep your data

• Enquiries that don't become jobs: 24 months, then deleted.
• Jobs we complete: 7 years (UK accounting / VAT requirements).
• Marketing email list: until you unsubscribe.
• Analytics data: up to 14 months in Google Analytics 4.

7. Cookies & tracking

We use a small number of cookies. The full list is in the Cookie preferences panel, but in summary:

• Strictly necessary — your cookie choice, basic site security. Always on.
• Analytics (Google Analytics 4) — anonymous usage data. Off by default.
• Advertising (Google Ads) — for measuring ad performance. Off by default.

You can change your choice any time using the Cookie settings link in the footer.

8. Your rights

Under UK GDPR you have the right to:

• Access a copy of your data
• Correct inaccurate data
• Have your data erased (where there is no overriding lawful reason to keep it)
• Restrict or object to processing
• Portability of data you provided to us
• Withdraw consent at any time

To exercise any of these, email hello@floorsoflondonltd.co.uk. We'll respond within one month.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.

9. Security

We keep your data on access-controlled, password-protected systems. Our team is trained on data handling. If a breach affecting your rights occurs, we will notify you and the ICO within 72 hours as required.

10. Children

This site is not directed at children under 13 and we do not knowingly collect their data.

11. Changes to this policy

We may update this policy from time to time. Material changes will be flagged at the top of this page; the "Last updated" date will reflect the most recent revision.

12. Contact

Floors of London Ltd
[REGISTERED ADDRESS]
Eltham, London SE9
hello@floorsoflondonltd.co.uk · 020 8087 2772

Dev note: bracketed items [LIKE THIS] need filling in by the client / their solicitor before publishing.